EmailMarketer meets all the requirements of the Spam Act 2003.
The three key steps to comply with the The Spam Act 2003 (the Spam Act) are:
Only send commercial electronic messages with the addressee’s consent – either express or inferred consent.
Include clear and accurate information about the person or business that is responsible for sending the commercial electronic message.
Ensure that a functional unsubscribe facility is included in all your commercial electronic messages. Deal with unsubscribe requests promptly.
Here are the features that EmailMarketer provides in order to be anti-spam compliant:
One Click Unsubcribes
To comply with the Spam Act 2003 you must include an unsubscribe link with every campaign you send, this is also required by law in most countries if you are distributing email campaigns outside of Australia.
EmailMarketer makes the unsubscribe process easy – it takes just once click to insert an unsubscribe link into your email campaign or enewsletter template.
For any recipient who wishes to unsubscribe they can click on this link and after confirming their request they are instantly marked as unsubscribed within your EmailMarketer contact list.
Both you and your subscribers benefit from the unsubscribe functionality as requests are automatically dealt with, leaving both parties with peace of mind.
Contact Details in Footer
EmailMarketer allows you to enter your complete company contact details for each of your Contact Lists which can be added to the footer of every email you send. This reminds your email subscribers who sent the email and reduces the likelihood of them marking your email as spam.
Double Opt-in Confirmation
This optional feature in EmailMarketer requires any new subscribers to your list to confirm their request by clicking on a link supplied in your confirmation email.
This also helps keep your list clean by validating the email address of each new subscriber.
Email Suppression List
The EmailMarketer Email Suppression List acts as your own personal black list. You simply add the contacts that you do not want to send any campaigns to and EmalMarketer takes care of the rest.